Realtor friends, the recent legal developments impacting our industry have been a shot heard around the world. The  Sitzer|Burnett verdict finding the National Association of Realtors (NAR) and two large national brokerage brands guilty of colluding to fix commission pricing means that we must reassess our approach to our profession. With more lawsuits on the horizon and a changing landscape, there are some vital adjustments we need to make - immediately. Some of these changes ...

Realtor friends, navigating the real estate industry requires more than just determination and hard work; it demands strategic thinking and the ability to identify what truly moves the needle in your business. You're probably acquainted with the 80/20 Rule, a principle that, when applied correctly, can be transformative. But how do you best apply this concept and tailor it to the unique challenges and opportunities within the real estate sector?   80/20: The Origin and ...

Why are we in the business of selling houses? To make money. We are independent contractors and this is our business. Understanding the fundamentals of how profit happens is critical to making our businesses as successful as possible.    The great news is that at the highest level, there are only three different factors that impact the profit - and profitability - of your business. Let’s identify them now:    1. Top Line Revenue: Gross ...

Unlock the Power of MOFIRs: The Secret to Converting Leads Like a Pro The Mystery of MOFIRs Ok, Realtor friends, today I'm excited to share a game-changing concept with you that will level up the way you approach lead conversion in your real estate business. It's called using a MOFIR. It's not just any ordinary method - it's a secret weapon that the top real estate agents and marketers use in the industry to consistently ...