As the face of our industry changes, from technology, from competition - and most notably in the past few months, from regulation -  we need to identify and connect with next year's sellers before they even consider reaching out to other Realtors. How do you start building your pipeline with potential listings for 2025? Door-knocking. That's right. Door-knocking, one of the oldest lead-generation techniques, has made a powerful comeback. While it may generate anxiety at ...

The Impact of AI on Realtors: Will the Human Touch Prevail?   You're a Realtor, navigating a constantly changing industry. You're working hard, building relationships, and striving for success. Yet, in the back of your mind, there’s that nagging anxiety as we ponder the question: Will AI technology render our jobs obsolete?    In a recent CE class, this topic came up. A lively 10-minute debate ensued, with some optimism but mostly varying levels of ...

Today, you're going to discover a powerful strategy that can help you boost your internet lead conversion rate by a massive 55% (!). As a Realtor, you understand the challenge of transforming internet leads from a seemingly endless stream of impersonal data to actual humans with real buying and selling opportunities that can drive your business growth.    The strategy I'm going to share with you hinges on using video texts to bring a touch ...

Unlock the Power of MOFIRs: The Secret to Converting Leads Like a Pro The Mystery of MOFIRs Ok, Realtor friends, today I'm excited to share a game-changing concept with you that will level up the way you approach lead conversion in your real estate business. It's called using a MOFIR. It's not just any ordinary method - it's a secret weapon that the top real estate agents and marketers use in the industry to consistently ...