Business Growth
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What are the three best lead sources for 2025?
Business Growth, Leads
|New year, new opportunities! Last year saw a landmark legal settlement and commensurate compliance and compensation rules. The market continues to be tight, and rates haven't come down as we had all hoped this time last year. All of this begs the question: what are the best 3 lead sources to focus on in 2025? While there are numerous options available, understanding the categories of lead sources can help you focus your efforts. Let's break ...
Will you choose ego or income in 2025?
Business Growth, Real Estate Team, Real Estate Teams, Realtor Efficiency, Sales
|As 2024 wraps up and we edge closer to 2025, it's time for some hard-hitting introspection, especially in terms of career trajectory and financial goals. My guess is that after a tough 2024, a majority of agents didn't hit their financial goals. 2025 is looking a lot like more of the same, so you're not going to hit your goals doing the same thing in 2025. So here's the question: for 2025, will you choose ...
The Best 3 Lead Sources for New Agents in 2025
Business Growth, Career Development, Leads
|As we enter 2025, the real estate market is not easy, and will be a tough nut to crack for new or recently licensed agents. When there are a record low number of transactions out there, how do you find clients without spending a lot of money? Here are three top lead sources for newer agents on a budget, along with a bonus tip for those looking to expand their listing portfolio: 1. Sphere of ...
Which social media platform should I focus on?
Business Growth, Concepts & Ideas, Social Media
|We all know that having a strong social media game leads to more repeat and referral business from your sphere. Rather than dilute your efforts by trying to master all of the platforms, just pick one to start. But which one? Here’s a breakdown of the key platforms to consider and how to optimize your social media strategy for real estate success: Understanding Your Audience The first step in determining which social media platform to ...
Should I get a new designation this Fall/Winter?
Business Growth, Career Development
|As we enter the off-season in real estate, many agents ask themselves if acquiring a Realtor designation is a wise use of time. While some view it as a potential boost to their credentials, I question its immediate and/or direct impact on your business. Here’s a deeper look at both sides of the argument to help you decide if pursuing a designation is right for you during this slower period: The Case Against Designations I'll ...
Here’s how to actually hit your annual sales goals
Business Growth, Business Plan, Goals Hacks
|Last week we reviewed that you do, in fact, need a business plan if you want your life and your finances to look differently than they did this year. The problem is that most agents make lofty goals for themselves, write them down, and never look at them again. So how do you make sure you actually stay on track to hit your goals? The Importance of Tracking Tracking your progress is crucial—it transforms your ...
Do I really need a business plan?
Business Growth, Business Plan
|Ok Realtor friends, as we enter October, you might be hearing people talking about business plans or attending business planning clinics. You may be saying to yourself, 'I don't need a business plan; my plan is to sell more houses'. So is it even necessary to invest the time to write a business plan? The answer is 'no', if you're happy with whatever level of production you are experiencing now. The sales you experienced this ...
What are the 2 fastest ways to generate more business right now?
Business Growth, Real Estate Buyers
|As we hit the two-thirds mark of 2024, you might find yourself less than two-thirds of the way to your 2024 goal. It’s a common scenario, but the great news is that you still have time to get back on goal. But different lead sources have different timelines before a transaction. So what are two lead sources that can still create closings in 2024? 1. Open Houses Say what you want, the fact is that ...
What Should I Expect in My First Year of Real Estate Sales?
Business Growth, Concepts & Ideas, Mindset
|Congratulations! You've launched your new career in residential real estate sales! For many of us, once we're on the 'inside' of the industry, it's not quite as easy as it looked on the 'outside.' In fact, you may feel like you're not as far along as you expected in your first year or two of licensure. This is normal, as no one sets proper expectations with us about what the first year in the business ...
How Do I Ask for a Referral From My Sphere?
Business Growth, Lead Conversion, Repeat & Referral, Scripts & Dialogues
|We all know this to be true: The best real estate business is repeat and referral business! But how do you go about asking for more referrals without sounding salesy? Asking for referrals can sometimes feel awkward or uncomfortable, especially with friends and family! However, with the right approach and a bit of practice, you can make this a natural part of your interactions with your Sphere of Influence. Here are two effective techniques I’ve ...