Today, you’re going to discover a powerful strategy that can help you boost your internet lead conversion rate by a massive 55% (!). As a Realtor, you understand the challenge of transforming internet leads from a seemingly endless stream of impersonal data to actual humans with real buying and selling opportunities that can drive your business growth. 

The strategy I’m going to share with you hinges on using video texts to bring a touch of personalization and humanity to your interactions with these leads. Humanity in your outreach yields humanity in a prospect’s responses (vs ignoring you). So while you are reading about this technique as it relates to internet lead conversion, it applies to any lead source where there isn’t already a strong person connection and/or established trust. 

First Things First: Adopt the Consumer’s Perspective

The first step to effectively engaging with your internet leads is to recognize their mindset. Consider the moment when a potential client enters their information on your website: they might not expect an immediate contact, and if your outreach comes off as cold or robotic, you will most likely be perceived as an unwanted telemarketer. 

Your challenge is to break through this barrier and quickly reveal your human side. Research shows that consumers choose their service providers based on their perception of warmth and confidence, and then competence. Your aim should be to demonstrate warmth and confidence as swiftly and convincingly as you can. So how can we do that? 

Enter the Power of Personalized Video Texts

Here’s the answer: personalized video texts. Utilizing video in your communication allows you to put a face to your name, instantly making your outreach more personal and sincere. You can use a simple whiteboard with the lead’s name and the property address they showed interest in. This immediately catches their eye from the thumbnail itself. Who wouldn’t watch a video with a smiling person holding a whiteboard with their name on it and the property address they’re interested in?! 

Your videos should be brief, ending with a question. By prompting a response with your question, you create a dialogue, increasing the probability of further engagement. The simple technique of sending a brief, friendly video that ends with a question, will increase your lead response rates (the percentage of time they reply to your call, text, or email) by 55%!

Here’s an example:

“Hey there, John! It’s Peter, your local Realtor, reaching out. I’ve been trying to touch base with you via phone, but I wanted to assure you I’m a real person here to help, not a robot. I noticed you showed interest in the property on Charles Street. Would you like to talk about it or even take a look? I’m free tomorrow at 4 or on Thursday at 6. I also have a couple of questions about what you’re looking for because I might have another property that fits your needs. So, which time suits you better, tomorrow at four or Thursday at six? Thanks!”

Through this personalized video, you’re not just delivering a message; you’re showing warmth and confidence, setting the stage for improved conversion rates.

Timing Is Key

What?! A 55% increase in response rate isn’t enough for you?! Ok, well how about this: 

Data suggests the best times to send video texts are before 8 a.m. or after 5 p.m., ideally on Tuesdays, Wednesdays, or Thursdays. These are the periods when your leads are most likely to be receptive to your outreach, thereby increasing the chances of your video being opened and boosting your conversion rates. By texting your video before or after working hours on Tuesdays through Thursdays, that 55% increase in lead response rate jumps to a massive 84%!!!

Rehumanize Your Business

The insights shared here are derived from “Rehumanize Your Business” by Ethan Butt and Stephen Pacinelli. This book is a goldmine of information on the subject, elaborating on how video can significantly increase lead conversion rates. (Note: we have used Bombbomb for years in our business, but we are not receiving any kind of incentive or advantage for recommending this book.) 

Adopting personalized video texts is about more than just using modern tools; it’s about rehumanizing your sales process and forging a genuine connection with your leads. Once you implement this strategy, you’ll notice a change in how your leads respond to you.

By showcasing your humanity, you’re turning potential clients from passive website visitors into active participants in a two-way conversation. You’re no longer just another cold call or robotic email in their inbox; you’re a warm, confident, and real person – and Realtor – that they can look forward to getting to know, and ultimately working with. 

Leads aren’t just data points—they’re people, each with their unique preferences and expectations. By treating them as such, you can dramatically increase your lead conversion rate, potentially by a remarkable 55% or more. So why wait? Start using personalized video texts today and watch your conversion rates soar.