Scripts & Dialogues
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What to say when you door knock
| Business Growth, Scripts & Dialogues, Sellers
Are you thinking about how to grow your listing inventory for next year? One of the most overlooked—but incredibly effective—ways to do so is door-knocking. It may sound old-school, but it’s hands-down the most efficient, consistent, and low-competition strategy for generating future listings. Preparation is Key Before you head out, preparation makes all the difference. Start by gathering a few offer sheets from listings that received multiple offers. If you’re new to real estate and ...
Get TCG’s listing presentation – seriously!
| Listing Skills, Real Estate Team, Scripts & Dialogues, Sellers
Would you like a copy of the listing presentation that helped The Chabris Group take 333 listings last year? That’s not just a big number—it’s proof of a system that works. In fact, 333 listings means we averaged more than one new listing every business day of the year. And we’re not sharing this to brag—we’re offering to share the system behind that success with you. Let’s talk about why this matters. Why a Listing ...
The best open house script… EVER!
| Scripts & Dialogues
As we officially dive into the peak season, there's one strategy that can make a huge difference in how you approach your open houses—and that's qualifying your prospects quickly and effectively. In April, as we enter one of the best times to generate buyer leads, it's crucial to make the most of every opportunity. So, what’s the best way to engage visitors at your open house? How do you know who’s serious about buying or ...
Just Imagine…
| Scripts & Dialogues
Have you ever felt like your clients were stuck in a mindset that was keeping them from making a decision that would move them forward? Whether it’s a hesitant buyer struggling to commit to a property or a seller resisting a price adjustment, you’ve probably encountered moments where shifting a client's thinking made the difference. One language pattern I’ve found to be incredibly effective is the phrase "Just imagine," as introduced by Phil Jones in ...
How Do I Call an Expired Listing?
| Cold Calling, Leads, Sales Techniques, Scripts & Dialogues, Sellers
If you're looking to grow your listing inventory, expired listings are one of the fastest and most effective avenues to do so. But how do you reach out to homeowners whose listings didn’t sell? What do you say to start and continue a conversation with them in a meaningful way? Why Expired Listings Are Great Opportunities for Realtors Expired listings offer a unique advantage—they’ve already demonstrated two crucial points: first, they want to sell, and ...
How Open-Minded Are You?
| Scripts & Dialogues
Ready to improve your ability to communicate with your clients and help them move forward in their thinking? One phrase that can make all the difference in how your message is received is “How open minded are you to...” In real estate - really in all service-based sales - your income will always be limited by your communication skills. The way we present an idea can often be just as important—if not more so—than the ...
How Do I Ask for a Referral From My Sphere?
| Business Growth, Lead Conversion, Repeat & Referral, Scripts & Dialogues
We all know this to be true: The best real estate business is repeat and referral business! But how do you go about asking for more referrals without sounding salesy? Asking for referrals can sometimes feel awkward or uncomfortable, especially with friends and family! However, with the right approach and a bit of practice, you can make this a natural part of your interactions with your Sphere of Influence. Here are two effective techniques I’ve ...
Handle This: I’m Not Paying a Buyer Agent!
| Scripts & Dialogues, Sellers
"I'm not paying a buyer agent commission!" Heard this seller objection yet? If you haven't, it's coming. We've heard it several times already at listing appointments. Understanding how to address this concern effectively is crucial for ensuring your clients make informed decisions that truly benefit their interests. Understanding the Objection Objections often stems from a misunderstanding. This objection is no different, fueled by misconceptions generated by the media surrounding the NAR settlement. It's important ...
Perfecting Your Buyer Presentation: WIIFM
| Real Estate Buyers, Scripts & Dialogues
The currency of real estate sales is trust. And trust is first earned by establishing warmth. Warmth is generated in part through body language, tonality, rapport-building, smiling, etc., and it's also established by focusing your questions on your client's needs. As you navigate through buyer consultations, it's essential to remember that this meeting isn't about showcasing your achievements—it's about tuning into your client's favorite station: WIIFM, or "What's In It For Me?" This approach is ...
Do this first if you want to sign a buyer broker agreement!
| Buyers, Sales Skills, Scripts & Dialogues
As of this writing, we are 5 weeks out from the mandatory adoption of buyer broker agreements. That's why Lockbox has dedicated the month of June to educating Realtors on how to properly structure a buyer consultation that yields a signed buyer broker agreement. If you missed it, start with last week's post on why trust is so important to earn early in the consultation. Today we focus on how to earn one of the ...
