"I'm not paying a buyer agent commission!"   Heard this seller objection yet? If you haven't, it's coming. We've heard it several times already at listing appointments. Understanding how to address this concern effectively is crucial for ensuring your clients make informed decisions that truly benefit their interests. Understanding the Objection Objections often stems from a misunderstanding. This objection is no different, fueled by misconceptions generated by the media surrounding the NAR settlement. It's important ...

As the face of our industry changes, from technology, from competition - and most notably in the past few months, from regulation -  we need to identify and connect with next year's sellers before they even consider reaching out to other Realtors. How do you start building your pipeline with potential listings for 2025? Door-knocking. That's right. Door-knocking, one of the oldest lead-generation techniques, has made a powerful comeback. While it may generate anxiety at ...