The great thing about an internet lead is that's a possible sale from outside your sphere of influence. The challenging part is quickly earning trust so that you can help them with their move. But how do you quickly establish that trust? After all, you’re reaching out to someone who might not be expecting your call. There’s a simple strategy to approach these leads with confidence and start building trust right from the first conversation. ...

As real estate professionals, we know "the fortune is in the follow up." But how do we determine the best time to reconnect with a prospect who isn’t ready to take action immediately? Here’s a guide to help navigate the timing and make the follow-up process more effective. Don’t Take Their Timeline at Face Value When a potential client says they’re ready in 90 days, it's easy to think, "Okay, I’ll follow up in three ...

Would you like to close 12 more homes over the next 12 months than you did over the past 12 months? What if I told you that a simple, free, and effective tool—open houses—could help you sell 12 more homes per year? No gimmicks! Just consistent, smart strategy. Let’s break it down. The Power of Open Houses in the Buyer Journey Considering this exciting and empowering statistic: according to the National Association of Realtors, 4% ...

If you're looking to grow your listing inventory, expired listings are one of the fastest and most effective avenues to do so. But how do you reach out to homeowners whose listings didn’t sell? What do you say to start and continue a conversation with them in a meaningful way? Why Expired Listings Are Great Opportunities for Realtors Expired listings offer a unique advantage—they’ve already demonstrated two crucial points: first, they want to sell, and ...

New year, new opportunities! Last year saw a landmark legal settlement and commensurate compliance and compensation rules. The market continues to be tight, and rates haven't come down as we had all hoped this time last year. All of this begs the question: what are the best 3 lead sources to focus on in 2025? While there are numerous options available, understanding the categories of lead sources can help you focus your efforts. Let's break ...

As we enter 2025, the real estate market is not easy, and will be a tough nut to crack for new or recently licensed agents. When there are a record low number of transactions out there, how do you find clients without spending a lot of money? Here are three top lead sources for newer agents on a budget, along with a bonus tip for those looking to expand their listing portfolio: 1. Sphere of ...

As the face of our industry changes, from technology, from competition - and most notably in the past few months, from regulation -  we need to identify and connect with next year's sellers before they even consider reaching out to other Realtors. How do you start building your pipeline with potential listings for 2025? Door-knocking. That's right. Door-knocking, one of the oldest lead-generation techniques, has made a powerful comeback. While it may generate anxiety at ...

Earlier this month, we identified that: 1) without leads, nothing happens; and 2) booking an appointment with someone who has a real estate need is the best metric to project future sales success. Generating leads is primarily done by activities: holding an open house, going to networking events, calling your sphere, talking to FSBOs, taking a sign call, etc. Once you are ear-to-ear, face-to-face, or event keyboard-to-keyboard with a lead, moving that lead down the ...

Realtor friends, as we begin the year and start to pursue success in 2024, there's one critical element that stands as the foundation of everything we do to be successful in sales: LEADS! Leads: The Starting Point of Your Real Estate Success In last week's post about appointments vs sales [need link here!!!], we discussed shifting your focus off of home sales and onto booking appointments. While setting appointments is a critical step, it's essential ...

Realtor friends, let’s address the elephant in the room: our industry is in a recession. The US economy may still be growing, but with the jump in interest rates over the past 20 months and tight inventory, we have experienced four consecutive quarters of negative growth (a recession is defined as two consecutive quarters of negative growth). So we're in a recession. In fact, nationally, we are at a ~23% drop in transactions year over ...