Am I reaching my full sales potential as a licensed Realtor? Understanding whether you're truly meeting your sales potential in residential real estate can be a bit challenging. There's no formal barometer or standard to compare your results with. In this post, I want to provide you one perspective - and not the only one!  - to help you evaluate your progress thus far. Measuring Your Sales Performance To gauge whether you're achieving your sales ...

As the face of our industry changes, from technology, from competition - and most notably in the past few months, from regulation -  we need to identify and connect with next year's sellers before they even consider reaching out to other Realtors. How do you start building your pipeline with potential listings for 2025? Door-knocking. That's right. Door-knocking, one of the oldest lead-generation techniques, has made a powerful comeback. While it may generate anxiety at ...

Realtor friends, as we begin the year and start to pursue success in 2024, there's one critical element that stands as the foundation of everything we do to be successful in sales: LEADS! Leads: The Starting Point of Your Real Estate Success In last week's post about appointments vs sales [need link here!!!], we discussed shifting your focus off of home sales and onto booking appointments. While setting appointments is a critical step, it's essential ...

Realtor friends, as 100% commissioned salespeople, you want to make sure that we get the greatest return (closings) on the time that you spend doing your job, right?    To achieve more sales and to do so more efficiently requires a conscious understanding of our industry’s sales funnel.    What is a Sales Funnel?   In case you're new to sales, a sales funnel, at its most basic, is simply a process that tracks your ...

If you’re new to sales, the idea of “Closing” in the sales process can leave you feeling intimidated, anxious, put off, or insincere. The goal of this blog post is to help you realize that that doesn’t have to be the case - and shouldn’t be the case! And the easiest way to become familiar and confident with Closing is with every salesperson’s go-to technique, the “Question Close”   First things first though: let's remember ...

Let’s keep it real here: cold calls suck! 'Hot’ leads, on the other hand, are easy lay-ups that we relish as they are oftentimes an easier sale.    However, the essence of a successful real estate career lies not in the extremes of cold calls and hot leads, but in the nuanced, in-between spectrum of warm leads. This is where the real magic happens, and where the majority of your income is generated. Our willingness ...

Hello Realtor friends, this is Peter Chabris from Lockbox, your go-to platform for insights on leads, listings, and leverage. It's time to rally, buckle up, and make hay because we have just 30 days remaining in our peak season here in Cincinnati.   You might wonder why the urgency. Real estate, as we know, is cyclical. There is a rhythm to our industry and it’s tied directly to the seasons. This is especially true in ...

Mastering Mirroring and Matching: Boost Your Real Estate Rapport and Conversion Rates Mirroring and matching is a fantastic way to boost your lead conversion rates. In today's competitive real estate market, there are fewer buyer and seller opportunities, making it crucial to maximizing lead conversions.  Understanding Mirroring and Matching As a real estate agent, you need to understand the importance of driving sales and maximizing your conversion rates. While there are numerous strategies and tactics ...

REVEALED: The ONLY two ways to directly increase your real estate sales.  Real estate sales can be a highly competitive field, with many agents constantly looking for ways to increase their sales volume.  There are thousands of different strategies and techniques written to help you achieve grow your sales. However, all these tips and strategies are all just derivatives of the two fundamental truths in the business: You can grow your business by: 1) increasing ...