Ok Realtor Friends, Now that we've explored how to establish warmth in your buyer consultations, it's time to focus on the second critical component of building trust: demonstrating competence. While warmth earns you the client's personal trust, competence wins their professional trust, which is critical to signing a buyer broker agreement. Why Competence Matters Competence assures your clients that you're not only a friendly face but also a capable professional who can effectively handle their ...