Ok Realtor friends, are you effectively measuring the health of your business? Most agents focus on the number of homes sold, total volume, or overall profit. While these are certainly important metrics, there's another crucial indicator you might be overlooking: the Return on Database (ROD). What is Return on Database? Return on Database is the measure of how many transactions—be they repeat or referral—you generate from the people who already know, trust, and recommend you. ...