Well, it's the first week of July. That means that peak season has come and gone. The showings have slowed, and now comes the moment of truth: Are you still on track to hit your 2025 sales goals? For many agents, June 30 feels like a natural halfway mark—and it is, on the calendar. But when it comes to real estate sales, especially here in Cincinnati, the math tells aa different story. Why “Halfway” Isn’t ...

Am I reaching my full sales potential as a licensed Realtor? Understanding whether you're truly meeting your sales potential in residential real estate can be a bit challenging. There's no formal barometer or standard to compare your results with. In this post, I want to provide you one perspective - and not the only one!  - to help you evaluate your progress thus far. Measuring Your Sales Performance To gauge whether you're achieving your sales ...

Ok Realtor friends, are you effectively measuring the health of your business? Most agents focus on the number of homes sold, total volume, or overall profit. While these are certainly important metrics, there's another crucial indicator you might be overlooking: the Return on Database (ROD). What is Return on Database? Return on Database is the measure of how many transactions—be they repeat or referral—you generate from the people who already know, trust, and recommend you. ...