Would you like to close 12 more homes over the next 12 months than you did over the past 12 months?

What if I told you that a simple, free, and effective tool—open houses—could help you sell 12 more homes per year? No gimmicks! Just consistent, smart strategy. Let’s break it down.

The Power of Open Houses in the Buyer Journey

Considering this exciting and empowering statistic: according to the National Association of Realtors, 4% of all buyers met their real estate agent at an open house. That’s right—4 out of every 100 buyers found their agent at one of these events. To simplify, for every 25 buyer parties that walk through the door of your open houses, one statistically will become a client.

Many agents have one or two negative open house experiences and write them off as a waste of time. But the reality is that they simply didn’t hold enough open houses to get at least 25 different parties through!

This post is published on March 3rd, 2025. March and April are prime months for open houses! These months mark a shift when many buyers—especially those who are not yet represented—start actively looking at homes. They’re in the process of familiarizing themselves with the market and some of them have not yet identified an agent to represent them. You could be that agent.

The Math Behind 12 More Closings

Let’s talk numbers. If you host 4 open houses over the course of 2 weekends—2 open houses each weekend—that will bring about 24 buyer parties through your doors (6 parties per open house, on average). With the math we know, that should lead to at least one buyer who ends up working with and closing a sale with you.

Now, let’s go further. If you do this consistently and host 4 open houses per month over the course of a year, you’re bringing in 24 buyer parties each month, which, statistically speaking, will help you close at least 12 additional sales per year.

This is one of the easiest and most straightforward ways to boost your business without needing to invest in expensive advertising or complicated lead-generation systems. It’s about making open houses a regular part of your routine and leveraging them as a consistent source of buyer leads.

Why Consistency is Key

Here’s where most agents fall short: consistency. It’s easy to host one or two open houses and see no immediate results. The magic really happens when you commit to showing up every weekend. If you host open houses consistently, you will talk to more buyers and earn the business of more unrepresented buyers.

Buyers who attend open houses are often in the early stages of their search, which means they’re still evaluating agents and gathering information. Being present in these moments helps establish you as the go-to agent for them.

The Bottom Line: Don’t Miss Out

Open houses are far from outdated—they’re back and better than ever, especially as we enter peak season. By consistently hosting open houses, you can meet more buyers, and close more homes.

If you commit to hosting just two open houses each month, you’ll be setting yourself up to close 12 more homes per year. That’s 12 more chances to help clients, build relationships, and make more money. How simple is that?!