Well, it’s the first week of July.

That means that peak season has come and gone. The showings have slowed, and now comes the moment of truth: Are you still on track to hit your 2025 sales goals?

For many agents, June 30 feels like a natural halfway mark—and it is, on the calendar. But when it comes to real estate sales, especially here in Cincinnati, the math tells aa different story.

Why “Halfway” Isn’t Really Halfway

When I first started taking my sales goals seriously, I made the same mistake many agents do. I’d look at the end of June and say, “I’m halfway through the year and halfway to my goal—I’m right on track.”

But year after year, I’d come up short by December. Why?

Because Cincinnati real estate is highly seasonal. I actually pulled the data a few years back and here’s what I found: from April 1 to June 30—the second quarter—42% of all annual transactions in our market are initiated. That’s right. Nearly half of the year’s sales activity happens in just three months.

So when you combine the slower Q1 and the booming Q2, you’re already looking at more than half of your annual sales opportunity having passed by July 1.

What This Means for Your Sales Goal

Let me make it simple:
If you want to hit your 2025 closed transaction goal, by the end of June you should be at 60% or more of the way there in terms of closed units.

That’s not a motivational stretch goal—that’s what the numbers say is necessary based on the timing of sales in our market.

So ask yourself:

• How many deals have you closed so far this year?
• Is that number 60% or more of your goal?

If the answer is no, then you’re behind goal. It’s that simple.

So What Now?

Here’s the good news: you still have time to get back on track.

But you don’t have six months—you have five. Why five? Because in order for a deal to close in December, it needs to be pending by November. That means you’ve got five months to generate new sales if you want them to count toward your 2025 total.

So here’s the real question:
What will you do differently in the second half of the year to change your outcome?

Will you increase your lead gen activities?
Will you go deeper into your sphere and database?
Will you double down on follow-ups, open houses, or expired listings?

Let’s Talk Strategy

If you’re not where you want to be, don’t beat yourself up—but don’t bury your head either. Let’s have a conversation about where you are, where you want to go, and the steps that will get you there.

Shoot me an email; I’m here and happy to help.