Realtor friends, are you fully leveraging the power of social proof in your sales strategy? Do you know what the term actually means, and how it applies to generating more real estate sales? What is Social Proof? The term was initial coined by Robert Cialdini in his influential 1984 book, "Influence: The Psychology of Persuasion." Robert Cialdini identified Social Proof as one of seven techniques which can be applied to influence the decision-making of others. ...

In the digital age, where online presence is as crucial as your physical presence, one question stands out: how are you curating your online brand? And specifically to this post, where are you collecting your five-star reviews? Why do online reviews matter? When potential clients are considering working with you, the first thing they do is not call you, but look you up online. Can they trust you? Have others had a good experience working ...

In cities like Cincinnati - and across most of the country - Realtors are experiencing a highly limited availability of listings. In the most acute seller’s market in our country’s history, it’s a great time to take listings! The question we are all asking ourselves is, ‘How do I take more listings?’   Perception is Reality   In sales specifically, and for the most part, life in general, perception is reality. How you're perceived by ...