The great thing about an internet lead is that's a possible sale from outside your sphere of influence. The challenging part is quickly earning trust so that you can help them with their move. But how do you quickly establish that trust? After all, you’re reaching out to someone who might not be expecting your call. There’s a simple strategy to approach these leads with confidence and start building trust right from the first conversation. ...

No doubt you have encountered prospects who don't take action when you ask them to. They might not be ready to make a move, or they may express doubts about proceeding with your services. It’s critical to understand the difference between an objection and a condition when these situations arise. Knowing how to respond to each one effectively makes a significant difference in how you build relationships and ultimately close deals. What is an Objection? ...

As real estate professionals, we know "the fortune is in the follow up." But how do we determine the best time to reconnect with a prospect who isn’t ready to take action immediately? Here’s a guide to help navigate the timing and make the follow-up process more effective. Don’t Take Their Timeline at Face Value When a potential client says they’re ready in 90 days, it's easy to think, "Okay, I’ll follow up in three ...

We’ve all been there. You’ve scheduled a buyer consultation, only to have your client no-show. It’s frustrating and can make you question whether it was something you said—or worse, something you didn’t say. The truth is, getting a prospective client to commit to a meeting can be more challenging than we realize, especially when there are so many agents out there vying for their attention. So, how can you reduce the likelihood of cancellations and ...

We all know this to be true: The best real estate business is repeat and referral business! But how do you go about asking for more referrals without sounding salesy? Asking for referrals can sometimes feel awkward or uncomfortable, especially with friends and family! However, with the right approach and a bit of practice, you can make this a natural part of your interactions with your Sphere of Influence. Here are two effective techniques I’ve ...

When speaking with clients and prospects, should you be speeding up your speech, or perhaps taking it down a notch? Does it even matter? Believe it or not, it does ... a lot! Pace of speech is a crucial aspect of a communication technique known as "mirroring and matching." This topic is so rich and multifaceted that we could explore it from many angles, but this blog post's focus is on pace of speech . ...

Earlier this month, we identified that: 1) without leads, nothing happens; and 2) booking an appointment with someone who has a real estate need is the best metric to project future sales success. Generating leads is primarily done by activities: holding an open house, going to networking events, calling your sphere, talking to FSBOs, taking a sign call, etc. Once you are ear-to-ear, face-to-face, or event keyboard-to-keyboard with a lead, moving that lead down the ...