Archive for March 2024
Are you using this tax tool for your clients?
Realtor friends, we are fiduciaries, and part of great fiduciary service is making sure that our clients are as informed as possible to make the best financial decisions. An important consideration for our clients is the tax implications of their purchase price. If you’re serving clients in Hamilton County, Ohio, you should be aware of…
Read MoreZillow’s Bold Cincinnati Statement
A few months ago, Zillow predicted Cincinnati to be the nation’s second-hottest market in 2024. Why? And how do we talk about this with our clients and prospects? Understanding Zillow’s Ranking So why has Cincinnati earned such a prestigious ranking from Zillow? It boils down to three key factors: 1. Appreciation: Unlike many larger municipalities…
Read MoreSlow down … or speed up?
When speaking with clients and prospects, should you be speeding up your speech, or perhaps taking it down a notch? Does it even matter? Believe it or not, it does … a lot! Pace of speech is a crucial aspect of a communication technique known as “mirroring and matching.” This topic is so rich and…
Read MoreIs Homes.com the New Zillow?
Realtor friends, unless you’ve been living under a rock for the past 2 months, you have been exposed to the massive marketing push generated by the emergence of a rebooted Homes.com. With Homes.com re-entering the portal space, its sights clearly set on displacing Zillow as the top consumer portal, we all need to pay attention.…
Read MoreWhat is a “Level Shift”?
What is a Level Shift? In any service business, your sales capacity will always be limited by your communication skills. And part of strong communication skills is working through people’s different perceptions and assumptions. I’d like to introduce a powerful technique many great communicators use in sales and influence that can help reframe people’s perceptions…
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