Archive for September 2023
The Permissive Close
Realtor friends, as you know, residential real estate sales is an exciting blend of sales and service. The service part is oftentimes more enjoyable, but we need to ask for the sale first to provide the service. Sometimes we may not have all the rapport we should but the timing is right to ask for…
Read MoreInterest Rates: A Crash Course for Realtors
Over the past 5 months, Lockbox has posted primers in the economics that drive our industry. Today’s subject is interest rates: how they are determined and how they impact the residential home sales industry. The Basics: Federal Funds Rate In a previous blog post, you learned about the importance of the Federal Funds…
Read MoreThe Three Levers of Profitability
Why are we in the business of selling houses? To make money. We are independent contractors and this is our business. Understanding the fundamentals of how profit happens is critical to making our businesses as successful as possible. The great news is that at the highest level, there are only three different factors that…
Read MoreHow to Generate More Listings with Social Media
In cities like Cincinnati – and across most of the country – Realtors are experiencing a highly limited availability of listings. In the most acute seller’s market in our country’s history, it’s a great time to take listings! The question we are all asking ourselves is, ‘How do I take more listings?’ Perception is…
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